Digital Marketing

Bon-Ton Stores’ customers now have more opportunities to earn rewards.   The department store retailer, which originally rewarded shoppers for using the chain’s Your Rewards proprietary credit card, can now earn loyalty points for every purchase they make — regardless of how they pay.   

With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.   As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.  

While digital disruption continues to stymie a good part of the industry, Sam’s Club is using the concept to its advantage.   The company’s VP of omnichannel member communication and innovation, Darshan Gad, and executive VP of operations Don Frieson, teamed up at the “Northwest Arkansas Technology Summit” event last week in Rogers, Ark., to discuss how the chain is using disruption to drive innovation.  

To stand out in a crowded category, At Home is rewarding shoppers for their loyalty.   The home décor superstore launched a new credit card program through a partnership with Synchrony Financial. Based on a multi-year agreement, At Home shoppers now have the opportunity to sign up for one of two credit cards that reward them for all brand purchases.  

Nearly half of holiday shoppers will hit the stores before Nov. 1 — and many will be looking for deals.   That’s according to a report by RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. Seventy-three percent of shoppers said they plan to shop in brick-and-mortar stores this season, and 50% said that the deals they find will help them determine which days to shop in-store.      

Sears is launching a new program designed to give its loyal shoppers the best shot at holiday promotions.    Members of the chain’s Shop Your Way loyalty program will get a jump on their holiday shopping during this weekend’s “Sears Days Lowest Prices of the Season Member Bonus Event.” However, there is always a chance these items could be further discounted as the holiday season ramps up.   

At a time when loyalty programs are becoming ubiquitous, Lowes Foods’ new service is breaking the mold.    The grocery chain is launching a promotional reward campaign in 75 stores across North Carolina, South Carolina and Virginia. For every $10 spent at Lowes Foods stores, customers will receive one stamp — either traditional or virtual — at checkout, good toward VIVO kitchen knives, knife blocks and cutting boards. The promotion runs until February 26, 2017.