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Gymboree takes happiness omnichannel


Gymboree is celebrating the happiness in customers’ lives, and taking it omnichannel. The specialty apparel retailer has launched a new omnichannel brand platform, "One Big Happy.”

Customers can share their moments using the #OneBigHappy hashtag on social media, as well as on

In addition, to support the new brand platform, Gymboree is unveiling its first network TV commercial, as well as a fully-integrated marketing campaign including in-store visuals; print advertising.

On, fans can customize their own photos with layered stickers to memorialize moments like Thanksgiving, and then view an aggregate of #OneBigHappy content. Behind-the-scenes video content, and making of the music and commercial, are also available on the microsite.

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