Gymboree takes happiness omnichannel

Gymboree is celebrating the happiness in customers’ lives, and taking it omnichannel. The specialty apparel retailer has launched a new omnichannel brand platform, "One Big Happy.”



Customers can share their moments using the #OneBigHappy hashtag on social media, as well as on Onebighappy.com.



In addition, to support the new brand platform, Gymboree is unveiling its first network TV commercial, as well as a fully-integrated marketing campaign including in-store visuals; print advertising.



On onebighappy.com, fans can customize their own photos with layered stickers to memorialize moments like Thanksgiving, and then view an aggregate of #OneBigHappy content. Behind-the-scenes video content, and making of the music and commercial, are also available on the microsite.