Digital Marketing

A new survey from Colloquy is highlighting some of the differences between millennial consumers and other demographics when it comes to loyalty programs. Some 34% of millennials say the word “fun” is the one that best describes their participation, compared to 26% of the general population.

Amazon.com has joined the cadre of retailers weighing in on the hottest toys of the holiday season by curating a list of more than 1,000 toys for kids.

The retailer’s Hot Toy List includes products for kids of all ages and interests. In addition to highlighting Mom Picks and Kid Picks, Amazon’s holiday toy list also features new trend-focused categories: STEM, Movie Favorites, Retro, and Toys That Go.

Online beauty and grooming retailer Birchbox is moving into product development as the company launches its own brand of beauty products.

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

Instead of sending holiday cards, retailers with physical stores may want to send texts, instead.

According to the new seventh Annual Holiday Research Study from e-commerce technology platform MarketLive, 78% of shoppers are likely to visit a store as a result of a text promotion or alert via mobile device.

In addition, 56% of shoppers look for gift ideas on social sites like Pinterest, and 55% are now comfortable with sharing their preferences with retailers in exchange for convenience and personalized product recommendations

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.

Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

PayPal is helping U.S. customers and retailers with a new shipping perk.

The payment services platform is expanding Return Shipping on Us, a service that refunds return shipping costs to consumers on eligible online purchases, to the U.S.