PayPal makes cash gift-gifting more personal — and stylish
Deena M. Amato-McCoy
PayPal tapped noted designer Jonathan Adler to personalize gift cards for the payment company’s person-to-person (P2P) payment service. Consumers who opt to use the service to give money to friends and family, can now choose from six exclusive yet customizable digital holiday and generic gifting cards — a move that personalizes their “gift of money,” and adds a chic touch to an often impersonal gift option.
“With more people asking for gifts – and giving money – via P2P payments this holiday season, we needed to find a way to make it personal,” said Patrick Adams, chief marketing officer of PayPal North America. “Our partnership with Jonathan is unlike anything we’ve ever done, and helps consumers stress less. His unique holiday card designs make sending money easy and fashionable – something that gift cards and traditional holiday cards simply don’t provide.”
The available cards range from holiday greetings and thank you cards to generic gift giving. While the Jonathan Adler program is only available in the U.S. and Canada, PayPal launched designs created specifically for its users in its other operating countries, including Australia, Austria, Belgium, Canada, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom and United States.