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Digital Marketing

  • Digital gift card experience blossoms at 1-800-Flowers

    Consumers now have a new gifting option when ordering from 1-800-Flowers — digital gift cards.   Armed with the CashStar Commerce platform, the retailer now allows customers to select, purchase and personalize digital gift cards across its nine brands: 1-800-Flowers.com, Harry & David, The Popcorn Factory, Cheryl’s, Fannie Mae, 1-800-Baskets.com, Wolferman’s, FruitBouquets.com, and Stock Yards.   

  • Kohl's breaks digital records

    Not many companies can follow up its own record-breaking Thanksgiving online sales -- but Kohl’s did.   The chain’s president and CEO Kevin Mansell said that the chain hit double-digit, record-breaking online sales and solid brick-and-mortar traffic to stores on Thursday, Nov. 24 and early Friday, Nov. 25, reported Milwaukee Business Journal.  

  • Holiday weekend recap: Purchases up, but average spending declines 3.5%

    Average spending per person over Thanksgiving weekend totaled $289.19, down from $299.60 last year, according to a survey conducted by National Retail Federation.  

  • TechBytes: Tips to drive post-Black Friday sales

    Confession:  I’ve long been a self-proclaimed anti-Black Friday shopper. But when Target’s “Early Access Black Friday” email hit my inbox first thing Wednesday morning, Nov. 23, I went over to the dark side.  

  • Cyber Monday off to fast start

    Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights.      Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date.  This year, online sales totaled $3.3 billion the day after Thanksgiving.  

  • Black Friday: Top Five Takeaways

      The Fung Global Retail & Technology team visited 35 stores throughout the Greater New York City area and Las Vegas on Black Friday for a first-hand view on traffic and sales.  Here are their top five takeaways from their store visits:  Cyber Monday Starts Early for Walmart:  Walmart kicked off its Cyber Monday deals at 12:01am EST on Friday for the first time ever, as it aims to grab customers ahead of its competitors. Last year, the company posted its Cyber Monday deals on the Sunday evening following Thanksgiving.

  • Study: Black Friday shoppers go digital

    The power of digital Black Friday shoppers is officially a force to be reckoned with.   Of the 135.9 million U.S.-based consumers that shopped or plan to shop over the entire 2016 Black Friday Week, 57% shopped online. Almost four out of every 10 digital shoppers (37%) used a mobile device (such as a smart phone or tablet). Besides being an increase of seven percentage points, this customer segment is quickly approaching the number of desktop and laptop shoppers.  

  • Target CIO talks Cyber Monday deals

    In a new post on Target's A Bullseye View blog, Target CIO Mike McNamara explains the reasoning behind the retailer's decision to offer an extensive Cyber Monday promotion: 15% off site-wide and store-wide from Nov. 27 to Nov. 28.   McNamara says the retailer's move to combine stores and online for a more seamless holiday shopping experience marks a new chapter in Cyber Monday history.  
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