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Digital Marketing

  • A.T. Kearney: Economic resilience spikes holiday spending

    Forty percent of U.S. consumers plan to spend more this year than during the 2015 holiday shopping season, driven by better job prospects and an improving economy.     That’s one of the findings of the A.T. Kearney 2016 Holiday Shopping Survey, which was conducted online from Oct. 24 – Oct. 25, 2016.   

  • Forrester: Online holiday sales to increase 13%

    U.S. online holiday spending will reach $112 billion in 2016, growing 13% over 2015.    That is according to Forrester’s Holiday Retail Sales Forecast, which said that while online sales are 12% of annual retail sales, they jump to 16% of total holiday sales during the November and December months.  

  • There’s no place likes stores for the holidays

    Want to get in the holiday spirit? Visit a store.    The overwhelming majority (75%) of Americans believe shopping in a store is one of the best ways to get in the holiday spirit, while 58% say that online shopping takes some of the fun out of holiday shopping, according to new research by Citi Retail Services.  

  • Study: Asia Pacific leads mobile cross-border shopping

    As retailers expand their operations beyond their domestic borders, many are finding new opportunities to connect with new shoppers.    This message was delivered in “PayPal Cross-Border Consumer Research 2016,” a report from PayPal and Ipsos, a study that investigated the online domestic and cross-border shopping habits of more than 28,000 consumers in 32 countries.   

  • Sears to host a ‘members only’ holiday sale

    Sears’ loyal shoppers will have the chance to preview holiday sales at an exclusive shopping event.  

  • Target surprises in Q3; lifts forecast

    Improving traffic and sales, particularly in the digital channel, helped Target Corp. easily beat third-quarter profit expectations as the discounter raised its year-end outlook.    Target’s profit increased 10.7% to $608 million, or $1.07 cents a share, up from $549 million, or 88 cents a share, in the year-ago period. Adjusted for one-time expenses, it earned $1.04 cents a share, which was better than the 83 cents analysts had expected.  

  • Butler names new marketing director

    Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.   The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.   

  • Shopko to launch its first credit card

    Shopko, in partnership with First Bankcards, is launching its first private label credit card program.   The new Shopko Credit Card, which can be used at any Shopko throughout the United States, will offer discounts, periodic deferred interest promotional financing offers and automatic gift card rewards, in addition to in-store instant approval.   
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