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11/30/2016

Pinterest makes a play for retail customization

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For any retailer that ever wanted to create a “mobile showcase” on Pinterest, now is your chance.



As visitors (“pinners”) visit a brand on Pinterest, they are now greeted with customized showcase designed to highlight the best of a brand. Retailers can choose up to five of boards that will be featured and rotated in a welcome screen, and can also highlight Buyable Pins in the app’s first “Shop” slot. These revisable options allow brands “to decide how to introduce yourself, and how you shape the story of your business,” Pinterest said on its blog.



Keeping in line with the concept of digital consistency, Pinterest is also making visual board designs identical regardless of the touch-point —iPhone, Android and Web — that Pinners use to connect to the social network. Other enhancements include remote access to content, enabling marketers to change boards on the go, as well as more streamlined access to Pins.



Enhancements were rolling out on the Pinterest website and apps beginning Dec. 1.