Domino’s loyalty members ‘profit’ from rewards program
Deena M. Amato-McCoy
Domino’s is rewarding loyalty members with a “piece of the pie” — literally.
Starting Dec. 5 through Nov. 2017, all Domino’s Piece of the Pie Rewards members are eligible for a chance to win 10 free shares of Domino's stock, just for being enrolled in the program. Each month, 25 loyalty members will be randomly selected to win 10 shares of stock. They can keep the shares for their own stock portfolio or sell them at market price, the company said.
“Prior to today, Domino's Piece of the Pie Rewards members earned points toward free pizza,” said Russell Weiner, president of Domino's USA. “Now, we're literally giving our customers a piece of the pie, in the form of shares of stock and a share of store profits.”
The pizza chain is complementing the program with a social media campaign. Members can follow @Dominos on Instagram or Twitter, and post a photo and caption using #PieceofthePieContest. The campaign, which will run through April 16, 2017, will reward 50 members with a $10,000 check, and 10 of those winners will receive a "super fan experience" trip to Domino's world headquarters in Ann Arbor, Michigan, the company added.