Wayfair hits sales milestone during Cyber Week

Wayfair not only dominated during Cyber Week — it hit a company high.



The pure play home furnishings retailer reported a 52% increase year-over-year in direct retail gross sales (defined as dollars of order intake) for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. The growth rate of total company gross sales was 46% YOY during the same period.



The company’s strongest sales day was on Cyber Monday, with peak order volume between 9 p.m. and 12 a.m. EST. Repeat customers accounted for 58% of holiday sales, and shoppers also used Wayfair’s mobile app — an option that helped them to make purchases on the go, a company statement said.



The company credits this historic gain to its assortment expansion. Implemented just prior to Cyber Week, the expanded selection featured seasonal décor, including more than 9,000 ornaments, 3,500 Christmas trees, and thousands of wreaths, garlands and other holiday items.



Additionally, Wayfair introduced a “5 for $25 Ornament Shop,” with free two-day shipping that allowed customers to create customized ornament bundles. Other top selling holiday items included storage and organization items for post-holiday clean-up, the statement said.



“The holiday shopping weekend is always a busy time for Wayfair, as our customers take advantage of outstanding deals on furnishings and décor across the site,” said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “In addition to shopping for seasonal items, our customers are also preparing their homes for holiday entertaining and hosting guests, buying across a wide range of categories covering all things home.”