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Digital Marketing

  • This retailer is donating 100% of its Black Friday sales to help the environment

    Talk about commitment.   Patagonia announced that its plans to donate 100% of its store and online sales on Black Friday, Nov. 25, to grassroots environmental organizations.   "These are small groups, often underfunded and under the radar, who work on the front lines," Patagonia CEO and president Rose Marcario wrote in a post announcing the company’s plans. "The support we can give is more important now than ever."   

  • Deloitte: Online, physical retailers tied for Black Friday weekend wallet share

    As Black Friday quickly approaches, it is anyone’s game on who will garner the most wallet share — clicks or bricks.    More than three-quarters (76%) of Americans plan to shop over the Thanksgiving holiday weekend, and they plan to spend $400 between Thanksgiving and Cyber Monday, a slight uptick from last year's intentions to spend $369.  

  • Lowe’s uses Facebook Live to tease Black Friday deals

  • Calvin Klein to deploy in-store phone chargers

    Shoppers at select Calvin Klein stores may soon be able to charge their phones while also watching some promotional content.    The specialty apparel retailer is installing complementary in-store phone charging kiosks in approximately nine stores across the United States and Canada, including New York City and Las Vegas. The kiosks, from Veloxity, will be in place just in time for Black Friday.   

  • Survey: Gen Z is a big influencer

    Watch out millennials, there’s a new generational cohort upsetting the retail landscape.   Generation Z has become an increasingly important influencer of consumer spending, according to a new study by HRC Retail Advisory, with new shopping behaviors that focus on both malls and online shopping. (The HRC survey describes Gen Z as individuals born between 1999 and 2006).  

  • Study: More shoppers will go mobile on Cyber Monday

    Consumers are warming up their fingers as they prepare to shop on Cyber Monday.   As more of these shoppers (63%) flock online for Cyber Monday, 54% will use a desktop or laptop. Twenty five percent (25%) of shoppers plan to use a smart phone or tablet, but 21% will use a combination of all of these devices, according to “Black Friday, Cyber Monday and Thanksgiving 2016,” a report from Perk, an engagement platform provider. The study is based on responses from 670 Perk users between Nov. 1-8, 2016.   

  • Lowe’s partners with San Francisco start-up to sell tech devices

    Lowe’s Companies is partnering with an unusual and very tech-savvy retailer to sell “smart” home devices.    The home improvement retailer has teamed up with San-Francisco-based b8ta to launch an in-store shop concept dedicated to demystifying and simplifying the purchase of smart home devices Called “SmartSpot powered by b8ta,” the new concept is currently in place in three Lowe’s stores in California (Livermore, Burbank and Aliso Viejo).  

  • Nielsen: Digital shopping to drive holiday sales in 2016

    As shoppers use more devices to shop their favorite brands, it is not surprising that digital shopping will drive retail holiday sales.   This message was delivered in Nielsen's 2016 holiday trend report, which tapped 1,159 adults aged 18 years and older. As of Nov. 11, online shopping was outpacing in-store visits, with 58% of shoppers already purchasing their holiday gifts online compared to 40% that went to big-box retail stores, and 25% who visited department stores.  
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