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Trademark taps digital ace Keeton as marketing chief


Fort Worth-based Trademark Property Co. is making a move to more data-driven marketing efforts with the hiring of Jencey Keeton as director of corporate marketing.

As digital brand manager for global marketing at Fossil, Keeton doubled the retailer’s social media audience and directed its website, email, blogging, and influencer programs. Her digital promotions, contests, and user-generated content programs were deployed in stores and all other customer touch-points.

She earlier served as digital marketing manager for the AT&T Performing Arts Center in Dallas, where she introduced a website with waiting room capability, a mobile site, and app. She honed her digital skills at Clear Channel Radio, Reach Media, and RJ Reynolds.

“Jencey’s expertise in digital marketing and background in experiential retail will be instrumental in evolving the marketing strategy for Trademark and our properties,” said CEO Terry Montesi.

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