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Survey: Omnichannel consumers favor consistency
Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.
According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.
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Tanger Outlets announces grand opening of newest outlets
Southaven, Miss. -- Tanger Factory Outlet Centers and Poag Shopping Centers will celebrate the Grand Opening of Tanger Outlets Southaven located in Southaven, Mississippi, on Nov. 20.
The Center will feature over 70 brand name and designer outlet retailers including: Ann Taylor, Gap factory outlet, White House | Black Market, Banana Republic, Columbia Sportswear Company, J.Crew, Loft, Under Armour, Skechers, Pandora, Carter's, Tommy Hilfiger and more.
