Cross-Merchandising

Menomonee Falls, Wis. – Kohl’s Department Stores will be the exclusive department store retail partner for The Color Run, a national paint race event series. Select Kohl’s stores will serve as the packet pick-up location in more than 100 cities across the county.

Kohl’s will have a social presence at each race and will encourage participants to take and share celebratory photos with their friends and family across social accounts using #MakeYourMove.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

Santa Monica, Calif. -- Mall owner Macerich is hosting a large-scale, week-long public event at its Scottsdale Fashion Square property, as a tie-in to the NFL’s Super Bowl XLIX showdown on Feb. 1 between the Seattle Seahawks and the New England Patriots. Fan Fest Scottsdale, held Jan. 26-Feb. 1, is designed to attract thousands of fans converging on metro Phoenix for pro football's biggest game of the year.  

Atlanta -- PGA Tour Superstore, which is backed by Home Depot co-founder Arthur Blank, has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy.

The PGA TOUR Superstore only operates 22 locations but it just signed a deal with the Golf Channel that should do wonders for brand awareness in a category that has proven challenging for mass market retailers.

In recent years, the millennial generation surpassed baby boomers as the largest population of consumers in our country. This shift presents a number of opportunities for retailers to target and build loyalty with a new generation; however, the opportunity also comes with its challenges. One of the greatest of which, is identifying ways to keep brick and mortar locations relevant to a convenience-seeking and highly digital audience.

Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

Unilever is trying to grow sales of men’s skin care products by targeting fathers with innovative workshops at Sam’s Club.

Dove Men+Care and Family First's national nonprofit fatherhood program, All Pro Dad, will present All Pro Dad in-Club interactive workshops at 60 Sam's Clubs in the Top 30 markets across the country on Jan. 17.