Cross-Merchandising

More than 360 select Loblaw banner stores across Canada nabbed the world record for the most wheels of Parmigiano Reggiano cheese cracked simultaneously, as declared by a Guinness World Records adjudicator. Officially, 1,008 wheels were cracked in more than 360 Loblaw banner stores simultaneously across Canada.

In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

Packaging changes among CPG companies are common in an industry where genuine innovation is hard to come by. So a new label, color scheme or pack size tends to elicit a big yawn from retailers.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

Destination XL Group plans to open its first store in Manhattan this June and promises the city’s big and tall men an upscale experience at its store on 699 Sixth Avenue.

New York -- Duane Reade and Poncho, a personalized weather-forecasting service that sends users relevant weather updates tailored to their preferences via text or email, are teaming up in a pilot program targeted to the New York Metropolitan area consumer. Poncho users will receive their regular weather updates with select alerts featuring coupons for Duane Reade products that will help them battle the elements and their allergies.

Seattle – Starbucks reportedly plans to expand a pilot of an evening alcohol and “light bites” menu that includes wine to thousands of stores nationwide. According to Bloomberg, Starbucks executives said the evening food and drink offerings, currently provided in about 40 test stores, will be rolled out during the next several years.

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

Most American’s missed seeing amputee Evan Strong win gold at the Paralympics in Sochi as Russian aggression toward Crimea and the Ukraine overshadowed the games. However, Strong gains another type of notoriety this Spring when he becomes the first para-athlete to grace the front of a Wheaties box.

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Academy Sports + Outdoors is carrying on with its Midwestern expansion and plans to open four new stores across Indiana and Kentucky later this fall.

The first two locations — Evansville, Ind., and Owensboro, Ky., will mark Academy's entry into both states followed by the opening of stores in Louisville and Middletown, Ky., prior to the holidays. In total, the four stores will generate approximately 575 jobs.