Cross-Merchandising

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

Bridgeview, Ill. -- Rose Paving Company is set to support the efforts of the ASPCA (The American Society for the Prevention of Cruelty to Animals) through a multi-event fundraising campaign in 2014. Rose Paving will host a fundraising activity at industry trade shows and expos across the country, giving registered attendees the opportunity to help support the ASPCA’s mission to prevent cruelty towards animals.

New York -- Seattle-based Nordstrom plans to open a Nordstrom Rack at Christiana Fashion Center in Newark, Del. The approximately 35,000-sq.-ft. store, which is scheduled to open in fall 2015, is the company’s first Rack location in the state.

The single-level, newly built Nordstrom Rack is located at the intersection of Interstate 95 and Route 1, adjacent to Christiana Mall and will be surrounded by a strong tenant mix.

Seattle-based Nordstrom plans to open a Nordstrom Rack at Christiana Fashion Center in Newark, Del. The approximately 35,000-sq.-ft. store, which is scheduled to open in fall 2015, is the company’s first Rack location in the state.

The single-level, newly built Nordstrom Rack is located at the intersection of Interstate 95 and Route 1, adjacent to Christiana Mall and will be surrounded by a strong tenant mix.

New York -- Caribou Coffee has taken over the rotunda in the nation’s largest shopping center, Mall of America, Bloomington, Minn., to put up a 64-ft.-tall “Living Pinterest Board” to celebrate the launch of its new Real Inspiration blend, created in collaboration with its fans on Pinterest. The Caribou board is on display through Thursday, February 13.

Online premium-candy marketer Sugarfina has opened its first retail location, in Beverly Hills, Calif. The 1,400-sq.-ft. space is designed as a luxury candy boutique, with a large glass skylight and airy bubble chandeliers that hang like clouds in the sky. Sugarfina candy in hundreds of colors line the walls on thin floating shelves — the candy appears to be floating.
   

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

Welch's Fruit Snacks have launched Welch's PB&J Snacks, which combines peanut butter and jelly in one treat.

The bite-size snacks have a chewy center made with real fruit, which is surrounded by a peanut butter coating, according to the company. Snackers can choose from four varieties: Concord Grape or Strawberry center and creamy or crunch peanut butter outside.

Samuel Adams is ready to share Rebel IPA with drinkers across the nation. The IPA offers consumers citrus aromas along with piney, resinous notes that come from West Coast hops.

Rebel IPA was one of the first beers to be developed in the Samuel Adams nanobrewery, a small batch, 10-gallon brewery system that operates within the confines of the Samuel Adams Boston Brewery.

Lands' End is looking to further its position as a lifestyle brand by entering the body care category with the launch of its Coastal Living Body Care Collection.   

The body care collection includes lavender and honey blossom scented body lotion, hand cream and body wash, and is available at landsend.com.