Kohl’s launches omnichannel partnership with The Color Run

Menomonee Falls, Wis. – Kohl’s Department Stores will be the exclusive department store retail partner for The Color Run, a national paint race event series. Select Kohl’s stores will serve as the packet pick-up location in more than 100 cities across the county.



Kohl’s will have a social presence at each race and will encourage participants to take and share celebratory photos with their friends and family across social accounts using #MakeYourMove.



In early January, Kohl’s kicked off the Make Your Move initiative, inviting America to get active and incorporate wellness into their lifestyle. Customers can share their wellness journey with #MakeYourMove and are invited to check out Kohl’s partnership with FitFluential for dynamic content from fitness bloggers on Kohl’s social channels including Facebook, Twitter, Instagram and Pinterest.