Chuck E. Cheese’s kicks up omnichannel promotion

Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.



In addition to kids winning extra tickets, parents can enter the “Do the Chuck E. Sweepstakes” for a chance to win a $150 Amazon gift card by submitting an online video of their kids doing the dance, or by posting the video to Facebook, Twitter or Instagram using the hashtag #DoTheChuckE and tagging @chuckecheese.



“We’re all about providing fun for our guests, and ‘Do the Chuck E.’ is just that,” said Tom Leverton, CEO of Chuck E. Cheese’s parent company CEC Entertainment Inc. It’s easy, it’s goofy and it’s fun. It is a great way for kids to be kids and let loose. The chance to win more tickets or possibly be in one of our national commercials is just icing on the cake.”