Cross-Merchandising

San Diego - While showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers. According to “The Rise of Webrooming: A Changing Consumer Landscape,” a report from Interactions, 75% of webroomers believe they can find the lowest in-store price, while 72% prefer online product comparisons and 71% prefer online product research.

Dodgeville, Wis. – Lands’ End is running an omnichannel swimsuit promotion called the “Lands’ End Getaway Tour.” From May 17 through June 7, the Lands' End Getaway Tour will make stops in Atlanta, New York, Boston, Toronto, Chicago and Madison, Wisconsin, with personalized fittings and consultations.

In addition, Lands’ End is offering a website with videos on how to create a professional swimsuit fit experience and swim style tips from Glamour.

Staples this week debuted eight new product categories in its Dallas retail stores to help business customers “Make More One-stop Shopping Happen.” The product expansion is rolling out to more than 1,000 stores across the U.S. and hundreds more in Canada.

Everyone loves pop-ups right? They’re exciting, they’re new, they’re fun and you have to hurry and get there while the getting’s good. Especially during the holidays. It’s the cool new merchandising trend.

But pop-ups are becoming, and will continue to become, more than just a trend. They are increasingly an important element of the marketing mix. I define the next phase of pop-up shops as focused physical presentations that integrate e-commerce. Here’s what’s coming next.

Customer acquisition

Rue La La, a leading online lifestyle shopping destination, has launched DressingRoom, a series of boutiques that offer members a one-stop shopping experience the features everything from necklaces and vases to linens and dresses.

DressingRoom offers cross-channel inspiration via themed boards and how-to content. The series kicks off this month with "Bright & Bohemian," followed by "Minimalist Whites" and then "Weekend Casual" throughout the month of June.

PetSmart is hitting the road for its first-ever Inspiration Waggin’ six-city tour in the United States and Canada, and is leveraging social media to promote it.

As the truck makes its way across the country, dogs, puppies and cats will visit retirement centers, university campuses and local spots so people can benefit from a wagging tail and some unconditional love. The Inspiration Waggin’ will make stops in:

Philadelphia — Want to buy a car? Check out the automotive showroom at Pennsylvania Real Estate Investment Trust’s Cherry Hill Mall.

PREIT has undertaken a three-month partnership with GoMoto, an automotive tech company that aims to change the way people shop for cars.

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Godzilla returns to the big screen in a few weeks and if the film’s classic representation of the oversize amphibian resonates with audiences retailers could be looking at solid sell through of Godzilla goods.

Jelly Belly Candy Co. will celebrate its American heritage with the introduction of two new patriotic bags of Jelly Belly jelly beans.

The All American mix, which consists of Very Cherry (red), Coconut (white) and Blueberry (blue), is now available in a 3.5-oz. bag that features Mr. Jelly Belly waving the American flag. The 3.5-oz bag of Very Cherry — the top-selling jelly bean flavor, according to the company — now features an updated design with a white gingham pattern and a graphic of ripe cherries that bring to mind summer picnics.