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Cross-Merchandising

  • Shopping at Ikea just got a lot sweeter

    As retailers continue to benefit from surging sales in the candy aisle, Ikea is expanding its grocery offerings with European sweets.

    The retailer announced it is venturing into the candy business by bringing over treats from Europe and installing in-store candy shops, which will offer Lördagsgodis "pick and mix sweets" at select stores across the country.

  • Champs Sports introduces the ARMOURY

    Champs Sports is elevating its value proposition for shoppers by launching an Under Armour store-within-a-store.

    The ARMOURY at Champs Sports will serve as a destination for legions of Under Armour brand enthusiasts, featuring all of Under Armour's best and most innovative footwear, apparel, and accessories.

  • Champs Sports debuts The Armoury

    Bradenton, Fla. - Champs Sports is collaborating with Under Armour on an in-store concept.

    Champs will debut The Armoury at its store in The Mall in Columbia in Columbia, Maryland.

  • Alibaba thinks, acts globally

    Beijing, China - Alibaba Group Holding Ltd. is both thinking and acting globally with a major expansion of its cross-border e-commerce initiatives. Alibaba’s new global effort includes the launch of 11 official country pavilions on its Tmall Global platform.

  • Jennifer Garner collection debuts at Jo-Ann

    Shoppers looking for creative projects to do with their kids this summer will love a new collection from actress Jennifer Garner at Jo-Ann Fabric and Craft Stores.

    The leading fabric and craft specialty retailer has launched We Made It by Jennifer Garner, a new line of creative kits for active kids, available only at Jo-Ann stores and Joann.com.

  • Mondelez continues Facebook e-commerce partnership

    Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.

  • CVS Health has a new marketing chief

    CVS Health has selected a DigitasLBi executive to be its next marketing chief.

  • Study: User-generated social images generate sales

    Edison, N.J. - Consumers are turning to user-generated social media images and videos to help them make purchasing decisions. According to a new study of more than 500 online shoppers from Dotcom Distribution, more than half of respondents (54%) have used social media to find photos or videos of a product they were thinking of buying within the past year.

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