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Hot Topic hot on movie merchandising
Trendy teen retailer Hot Topic is banking on the popularity of the upcoming animated movie The Book of Life to drive sales of an exclusive merchandise offering inspired by the 20th Century Fox and Reel FX Animation Studios film.
The movie arrives in theaters October 17 and Hot Topic in partnership with Twentieth Century Fox Consumer Products has introduced a graphically-stunning limited-edition collection of fashion apparel inspired by the fantasy-adventure film.