Jimmy Dean leverages social media in daylong ad campaign

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

“While summer may be long gone and the hours of daylight decreasing, the Sunniest Day of the Year leverages the brand’s association with the Sun to engage with consumers in a unique, fun and unexpected way,” said Rachel Friedstat, brand manager, Jimmy Dean. “In the same way the sun shines long beyond the morning hours, the ‘Sunniest Day of the Year’ activation reinforces that the Jimmy Dean brand no longer only makes breakfast products, but now has offerings for lunch, dinner or snack time.”

The Sun began his adventure today at sunrise on the East Coast, making various stops in cities across the US, and will end his day at sunset on the West Coast. He also made a national television appearance on the Daytime Emmy award-winning game show, “The Price is Right.”

Consumers are urged to visit the brand’s Facebook page beginning Oct. 7 to enter for a chance to win prizes.

Consumers can follow the entire adventure in real time at www.sunniestday.com and also join in on the journey via Facebook (Facebook.com/JimmyDean), Twitter (@jimmydean), Instagram (@jimmydean) and Vine (vine.co/officialjimmydean) using #FollowTheSun.