Cross-Merchandising

Aliso Viejo, Calif. – Johnny Rockets has signed a development agreement with The Daher Group, to open Bolivia's first Johnny Rockets restaurant in Santa Cruz's Ventura Mall, the largest shopping center and first modern mall in the country. Johnny Rockets will join Ventura Mall's Gastronomic Boulevard, a central location in the modern mall designed for restaurants, coffee shops and snacks.  

Lancaster, Pa. -- Auntie Anne’s Pretzels, the 1, 600-unit global franchise, has entered into a partnership with Meijer. In August, Auntie Anne’s opened its first Meijer franchise location, in Fort Wayne, Indiana.
 
Auntie Anne’s will continue to build its partnership with the Grand Rapids, Mich.-based retailer with two stores currently in the pipeline. The first is slated to also open in Fort Wayne later this year, with an additional location planned for Michigan in 2015.
 

Brooklyn, N.Y. -- Home furnishings retailer West Elm will make its Michigan debut when it opens a store in downtown Birmingham, on Oct. 2.

The 15,000-sq.-ft. plus store will feature a curated selection of products made in Michigan, part of West Elm’s Local initiative. The initiative, launched this year, taps into local entrepreneurship by empowering the teams in West Elm stores to find area makers and designers, building and nurturing a creative network that celebrates craftspeople and differentiates the brand with regional assortments.  

Wayne, N.J. -- Toys “R” Us and specialty retailer Claire’s have entered into a global partnership to open nearly 100 Claire’s in-store shops in Toys “R” Us locations across Europe, along with 12 U.S. locations, by year-end. The shops will feature an assortment of jewelry, headbands, hair and fashion accessories, jewelry holders, legwear, seasonal items and more. The rollout follows a successful pilot program in Europe.  

Shopko plans to unveil the results of a partial store remodeling project in all of its 133 Shopko stores Sept. 18.

The remodel includes the removal of the stores' large glass jewelry cabinets to make shopping in the jewelry department more convenient and accessible to consumers. Customers will no longer have to wait for a store associate to unlock and remove jewelry items, but will be able to easily see, touch and try on jewelry pieces.

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

Trendy teen retailer Hot Topic is banking on the popularity of the upcoming animated movie The Book of Life to drive sales of an exclusive merchandise offering inspired by the 20th Century Fox and Reel FX Animation Studios film.

The movie arrives in theaters October 17 and Hot Topic in partnership with Twentieth Century Fox Consumer Products has introduced a graphically-stunning limited-edition collection of fashion apparel inspired by the fantasy-adventure film.

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

Warren, Mich. – Art Van Furniture is launching an omnichannel promotion in Detroit on Sept. 12 to celebrate the release of its 2014 fall catalog. Customers can take selfies or have a photo taken by celebrity photographer Nigel Barker on one of 55 sofas that will be placed outside the Art Van Furniture store on Woodward Avenue.

Maxwell House has launched a sponsored digital content series called "Made Right Here," that showcases “made-in-America” stories as part of its efforts to rejuvenate the brand and tap into a new generation of coffee drinkers.

Produced in partnership with Coolfire Studios and Mr. Here Productions, "Made Right Here" features the people behind products manufactured all across the country, from the small sheds and workshops of artists to large gleaming factories run by assembly lines.