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Macy’s introduces Holiday Arcade in-store shops
New York –- For the upcoming holiday season, Macy’s is introducing the Holiday Arcade---in-store gifting shops that will launch at six Macy’s locations from late October through mid-November, including Macy’s South Coast Plaza in Costa Mesa, Calif., Macy’s Union Square in San Francisco, Calif., Macy’s Dadeland in Miami, Fla., Macy’s State Street in Chicago, Macy’s Herald Square in Manhattan, N.Y., and Macy’s Center City in Philadelphia. -
Commentary: Emergence of Omnichannel Marketing
By Tracy Sloger, DataSource The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.
