Cross-Merchandising

Scottsdale, Ariz. - The Cold Stone Creamery will open its first store in Pakistan in September. Kahala Brands, the parent company of Cold Stone Creamery, has signed a master franchise agreement with Venus Pakistan (Pvt.) Ltd., part of the Venus Group of companies, spearheaded by Adnan Asad.  

Atlanta — Participating JLL-managed centers across the country will be hosting back-to-school events in August, as part of a partnership with Teen Vogue.
Teen Vogue Back-To-School Saturdays (BTSS) feature teen-oriented retailer sales promotions, entertainment, fashion shows, music, food and giveaways. The multi-platform initiative involves all of Teen Vogue’s assets in print, digital, social, mobile and event marketing.

Salt Lake City - Overstock.com Inc. is launching a partnership with Give Back Box, a non-profit organization dedicated to facilitate charitable donations. Through the partnership, Overstock.com gives customers the ability to re-use the box in which their order arrived, along with Give Back Box's free shipping label, to ship used household items directly to non-profit organizations across the U.S.

Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

San Francisco – Specialty cosmetics retailer BareMinerals is opening a pop-up “Shade Shop” in the SoHo neighborhood of New York, Aug. 1 to Aug. 2. The assortment is merchandised by shade family – light, medium, tan, dark and deep – in a streamlined, easy-to-navigate environment.

The store will also feature a rotating color bar. Designed as a playground to test new concepts, BareMinerals will refresh the shop seasonally, with the first transformation taking place in November.

Under Armour has signed a multi-year partnership with Arizona Cardinals cornerback Patrick Peterson. As brand ambassador, Peterson will wear Under Armour cleats and clothes on the field and during training.
 

New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

Walmart kicked off its back-to-school promotional effort the way it does every seasonal selling initiative – with a big emphasis on low prices – but added a stronger digital component this year.

The retailer sought to bring a bit of Black Friday and Cyber Monday magic to its back-to-school efforts with a series of price cuts and limited duration offerings designed to generate sales and drive traffic to its stores and Web site.

Youngstown, Ohio — AVI Foodsystems and Cafaro Co. have teamed to bring Bob Evans Farms into the mall food court environment.

Warren, Ohio-based AVI collaborated with Bob Evans Farms to introduce Bob Evans Express, which scales down the traditional Bob Evans restaurant into a concept that works in venues such as workplace cafes, airports, travel plazas and universities.