Uniqlo launches interactive ‘Selfless Selfie’ holiday project

New York -- Uniqlo is partnering with DOOB, a global provider of 3D technology-based products and services, on an interactive holiday campaign called the “Selfless Selfie Project. The program encourage people to take a selfie that isn’t as much about them but about giving back – such as pledging to do something to give back to their local community. Participants are invited to post their selfie and pledge to their social media pages using a designated hashtag for a chance to win a full-body 3D replica of themselves dressed in Uniqlo holiday clothing (“3D Selfie”).



Up to 150 winners will be chosen from the cities of New York and San Francisco, where their ‘3D Selfie’ and pledge will become part of the retailer’s in-store holiday exhibition on view at each city’s flagship store.



In addition, the retailer will carefully select five notable people from each community to participate in the exhibition who truly “walk the walk” of giving and serving to inspire others to do the same. The ‘Selfless Selfie Project’ will also take place in the cities of Paris, London, and Berlin, making this celebration a truly global project.



Winners will be invited to attend a special event and celebration in their city, including an unveiling of the exhibition.



Uniqlo is partnering with DOOB for its 3D photo booth installation and 3D printing of the holiday exhibition. DOOB will launch pop-up shops in Santa Monica, California, and New York City during the holidays.