Cross-Merchandising

Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers.

So the retailer has enlisted the celebrity mom to star in the brand's first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.

New York – In a first, West Elm, a Williams-Sonoma subsidiary, will make its products available outside of the brand’s own stores and website.

The Williams-Sonoma subsidiary said it has entered into a partnership with U.K. department store retailer John Lewis to open an in-store shop in the newly renovated John Lewis flagship on Oxford Street in London. The shop will open on Sept. 3, following the launch of a branded West Elm shop online at Johnlewis.com.

New York -- Roosevelt Field Mall in Garden City, New York, has nabbed yet another online jewelry company looking to test brick-and-mortar.

Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

Macy’s is appealing to customers with a favorite cause by asking shoppers to participate in the retailer's marquee charity event.

The retailer will hold its annual “Shop For A Cause” event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts, on Aug. 29. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country.

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.