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Cross-Merchandising

  • Kroger teaming up with Liberty Mutual

    New York -- Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

    Kroger will reward loyalty program members with fuel points for purchasing insurance, according to the agreement.

  • Kroger looks to Liberty Mutual for loyalty program

    Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

  • Target struts its style with attention-getting 20-page ad campaign

    Minneapolis -- Target Corp. is reaching out to fashionistas with a splashly — and digital-savvy — insert in the most important issue of the world’s most influential fashion magazine.

  • Toys"R"Us looks to Netflix for roaring sales

    Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

  • Overstock outfits a partnership with HGTV

    Overstock.com is embarking on a promotion that promises to wow many of its core shoppers, as well as avid viewers of home and garden shows.

    The retailer is partnering with HGTV to furnish a home as part of the annual HGTV Urban Oasis 2015 giveaway. This year's home is an approximately 1,300-square-foot bungalow located in the heart of trendy artistic enclave Asheville, N.C. (as shown above).

  • Macys hits the runway

    New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

    The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.

  • Whole Foods taps into craft beer market

    Whole Foods, which is known for luxurious produce departments and an exhaustive assortment of natural foods, is adding "brewery" to its list of offerings.

    The grocery chain has been opening brewpubs at select stores throughout the U.S. The beers have been so popular with shoppers that the retailer plans to distribute one of its beers to all of its Texas stores starting in September. 

  • New partner pops in at Nordstrom

    Seattle – Shoppers at select Nordstrom Inc. stores are seeing a new pop-up shop. Specialty eyewear retailer Warby Parker is operating pop-up shops at six Nordstrom locations around the country until Sept. 6, and also offering an e-commerce page on the Nordstrom site.

    As part of the Pop-In@Nordstrom series of themed pop-up shops, Warby-Parker will offer Nordstrom customers a curated selection of frames, as well as four exclusive pairs of sunglasses and an assortment of literary-themed specialty items such as colored pencils and watercolor markers.

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