Williams-Sonoma toasts culinary Team USA

Williams-Sonoma is leveraging the brand equity of a renowned culinary competition, not to mention famed celebrity chef Thomas Keller, to attract more foodies to its stores.

The retailer has been hosting events at stores across the country celebrating Team USA after its medal win at the prestigious Bocuse d’Or International Culinary Competition in January.

“We couldn’t be more proud of Team USA and Chefs Keller, Boulud and Bocuse,” says Williams-Sonoma Brand President Janet Hayes. “Their vision, passion, and commitment to culinary excellence is inspiring and we are so happy to have been a part of their journey.”

Team USA Chef Philip Tessier and Commis, Skylar Stover, of the French Laundry won Silver in the prestigious Bocuse d’Or International Culinary Competition in January, the first medal ever to be awarded to the United States.

“Road to Lyon” events took place in Houston, Chicago, New York and Costa Mesa with leading local chefs hosting an evening reception and cooking demonstrations for the public.

Now Williams-Sonoma is inviting guests to join Team USA and special guest, President of ment’or, Chef Thomas Keller of the French Laundry, in celebrating their victory at a special reception in California.

Tickets are $75, and all ticket revenue supports Team USA.

Williams-Sonoma, founded in 1957, operates 610 stores in 44 states.