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Tech Guest Viewpoint: Is Q1 your biggest holiday opportunity?
As many of us grasp at the last moments of summer, those in the retail industry have one eye on the end of the year -- the time between November and December. It makes sense: holiday shoppers spent over $616 billion dollars just last year between Black Friday and Christmas. And while the ample time and resources spent on these two annual marketing priorities is certainly deserved, it is easy to put all of our eggs in this basket, accidentally neglecting the major retailing opportunity just around the corner -- the first quarter.
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Retailers open doors at midnight in anticipation of ‘The Force’
New York -- Disney unleashed its considerable marketing prowess on Friday and retailers were hoping the company’s “force” would translate into big sales.
On Friday, the entertainment giant formally debuted hundreds of toys and other products related to its upcoming — and hugely anticipated — film, "Star Wars: The Force Awakens.”

