-
Study: Marketers not conscious of email image potential
Philadelphia – Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.
According to new research from Curalate and Movable Ink, while 76% of marketer emails include social media buttons, only 14% include social images.
-
Tech Guest Viewpoint: Is Q1 your biggest holiday opportunity?
As many of us grasp at the last moments of summer, those in the retail industry have one eye on the end of the year -- the time between November and December. It makes sense: holiday shoppers spent over $616 billion dollars just last year between Black Friday and Christmas. And while the ample time and resources spent on these two annual marketing priorities is certainly deserved, it is easy to put all of our eggs in this basket, accidentally neglecting the major retailing opportunity just around the corner -- the first quarter.
