Wolverine Company Store, Las Vegas North Premium Outlets, Las Vegas

Footwear giant Wolverine Worldwide's new outlet store format brings together an assortment of Wolverine's diverse brands in an environment that reflects the company's heritage and dedication to craftsmanship. The design, by Wolverine's consumer direct, store development team in partnership with the Carlson Group, marries a factory/warehouse ­inspired material palette with clean, modern forms and a simple, but highly flexible merchandising system. Brand colors and imagery work well together while allowing each brand to be true to its character, and live collectively in the overall space.



Contrary to traditional outlet-store thinking, brand and product storytelling are a primary focus of the design. The use of capacity fixtures allow full size runs on the floor for self-service shopping, while movable vertical dividers keep stacks of boxes neat and tidy for a pleasant easy to shop experience.