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CBL putting out welcome mat for kids with interactive play areas
CBL is giving shoppers with kids a fun reason to visit its centers.
CBL & Associates Properties and Playtime have entered into a multi-year partnership with Fisher-Price, Inc., a leading infant and preschool toy manufacturers, and a subsidiary of Mattel, Inc., to design soft play areas at select CBL centers nationwide.
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The Force awakens the toy aisle
Star Wars merchandise is shaking up the busy fall retail season, according to a new report.
According to new research from 360pi, between Sept. 4 and 10, Star Wars-themed toys comprised nearly two in 10 of the daily top 100 best selling toys on Amazon, dethroning bestsellers Cards Against Humanity, Crayola and Exploding Kittens, and replacing traditional Lego items with Star Wars-themed versions.

