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Another social platform becomes a shopping channel


Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

With Curalate Reveal, retailers can tag multiple products within blog imagery, allowing consumers to take action on the products they’re viewing by pointing to them in the picture and clicking. Curalate Reveal is fully optimized for desktop, tablet and mobile devices.

Retailers including PBteen, Crate & Barrel and Free People.

“Curalate Reveal has dramatically improved the consumer shopping experience across our blog,” said Allyson Buscemi, social media manager, PBteen. “We have seen a higher click-through rate on the images in our blog, made even better with the ease in getting Curalate Reveal up and running in a matter of minutes.”

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