Cross-Merchandising

Halloween has arrived at Macy’s flagship.   Home décor direct-marketer Grandin Road has opened its first-ever brick-and-mortar space, a pop-up at Macy's Herald Square flagship in Manhattan.    The space is designed to inspire, spook and entertain shoppers throughout the months of September and October.   

In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands.     Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.   

Uber riders in San Francisco and Los Angeles are getting even more benefits when they book a ride. A partnership between Uber and Visa will enable customers to earn discounted rides when they use their Visa credit card on file with Uber at their favorite local merchants.  

Sears Holding Corp. is hoping to capitalize on the upswing in home improvement projects.   The retailer announced it is bringing back paint and related accessories to its stores under three different brands: Craftsman, Weatherbeater and Easy Living. It’s the first time the Craftsman brand will be extended to the paint category.        Sears will test the new offerings in 23 stores nationwide before a chainwide rollout.   

Nordstrom shoppers will now be able to purchase J.Crew apparel, as well as its sister brand Madewell.   Continuing to expand its partnerships with select brands, the department store retailer has entered into a new deal with J. Crew Group to sell an edited assortment of J.Crew apparel at select full-line Nordstrom and on its website beginning Sept. 12.       The assortment, to be featured in 16 Nordstrom locations, will include women's apparel, accessories and petites (online only).

At the Converse Store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.   

Retail consultants McMillan Doolittle offered the following commentary regarding Sears’ plans to upgrade its apparel offerings with in-store shops dedicated to global brands new to the U.S. market.   

Sears is piloting a concept that could breathe new life into its apparel offerings.