Express curates menswear site

Express is partnering with 17 specialty men’s apparel brands to launch a new e-commerce site.



The exclusive online-only shop will launch on express.com beginning October 2015 and will feature brands including Creative Recreation, Havaianas, Timex, Robert Mason and more. Product categories will include footwear, watches, bags & small leather accessories, electronics, small accessories & giftables and jewelry.



The site will also curate picks from Express’ in-house stylist as well as branded editorial content ranging from suit fit guides and interview tips to podcasts and cocktail recipes.



A number of items in the assortment of the new site, such as electronics and small accessories, are easy to sell online as they do not require sizing. In addition, while men are less likely than women to shop in-store, offering specialty men’s items online is a good way to boost sales without risking valuable store selling space. And the added curated picks and editorial content further enhances the overall customer experience in a helpful, low-pressure way.