SuperTarget previews updated look

Target is showing off an updated look at its redone store in Minnetonka, Minnesota.



The remodeled SuperTarget is serving as a testing ground such overall store updates as bolder, more playful signage, and new displays and for new concepts in the grocery area.



The chain is also putting the spotlight on its “Made to Matter — Handpicked by Target” collection of healthy-living brands, with more prominent signs on the ends of aisles.



In addition, the retailer is cross-merchandising and displaying products in more intuitive ways, adding a special display of coffee makers, for example, directly in the coffee aisle.