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Cross-Merchandising

  • Macy's toasts Hispanic heritage with Latino stars

    As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

    Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

  • Food Lion rewards store brand shoppers

    Food Lion is showcasing its redesign of its private label products by offering a special discount to customers who buy its store brands.

    Now through Oct. 6, Food Lion shoppers will receive 25 cents back for every private brand item they purchase, up to $10, through the grocer's "Quarter Back" promotion.

  • Report: Kohl’s takes visionary e-commerce approach

    Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

    According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

  • Three dream tenants for American Dream

    New York -- The long-delayed, controversial American Dream retail-entertainment destination in the Meadowlands in East Rutherford, New Jersey, has snared three high-profile tenants.  

    Hudson's Bay Company announced that three of its store brands — a 131,906 sq. ft. Saks Fifth Avenue, a 119,605 sq. ft. Lord & Taylor, and a 30,000-sq.-ft. Saks Off 5th — will be among the three million-sq.-ft. mega-center’s tenants. It is the first time Hudson’s Bay has housed all three of its U.S. banners in one location.

  • Team Depot mobilizes for military veterans

    The Home Depot's Team Depot is taking on the home lives of U.S. military veterans and their families through a two-month-long campaign called Celebration of Service.

  • Kohl's aims to be the place for holiday toys

    Kohl’s is looking to get a leg up on the competition this holiday season with an early lineup of the hottest toys this December.

    The retailer’s top toys for the holiday season include an exclusive assortment from Star Wars and trusted national brands, including Barbie, Fisher-Price and Melissa & Doug.

  • Macy’s testing Best Buy departments in 10 stores

    A limited assortment of consumer electronics products will be offered in Best Buy branded departments inside 10 Macy’s stores this holiday season.

  • Gymboree aims for roaring sales

    On the heels of the most successful Jurassic Park movie ever, Gymboree is looking to leverage the popularity of dinosaurs with a new collection inspired by a new dinosaur-themed series on Netflix.

  • Study: Marketers not conscious of email image potential

    Philadelphia – Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.

    According to new research from Curalate and Movable Ink, while 76% of marketer emails include social media buttons, only 14% include social images.

  • Tech Guest Viewpoint: Is Q1 your biggest holiday opportunity?

    As many of us grasp at the last moments of summer, those in the retail industry have one eye on the end of the year -- the time between November and December. It makes sense: holiday shoppers spent over $616 billion dollars just last year between Black Friday and Christmas. And while the ample time and resources spent on these two annual marketing priorities is certainly deserved, it is easy to put all of our eggs in this basket, accidentally neglecting the major retailing opportunity just around the corner -- the first quarter.

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