GGP transforms traditional mall experiences with adventure

Chicago – General Growth Properties announced the return of Adventure to Santa, A DreamWorks DreamPlace 2,000-sq.-ft. interactive cottage, to five locations in its portfolio: Fashion Show – Las Vegas; North Point Mall – Alpharetta, Georgia; The Parks Mall at Arlington – Arlington, Texas; Oakbrook Center – Oak Brook, Illinois; and Southwest Plaza – Littleton, Colorado.

A DreamWorks DreamPlace is a first-of-its-kind holiday experience that features Shrek, Santa and interactive storytelling with cutting-edge technology. Beginning Nov. 6 and running through Dec. 24 Shrek and friends will take families on an enchanting journey to the North Pole. Five captivating rooms within the Adventure to Santa experience will keep families engaged and entertained, including a cinematic adventure featuring a wrap-around screen and motion-based effects. When families complete the activities in each room, Adventure to Santa culminates in a special moment where children and their families enjoy a private visit with Santa.

New features this year include two new app games, Sleigh Flight School and Gingy’s Cookie Maker and three additional exterior skins, the Painted Lady, Candy Cottage and Enchanted Log Cabin. In addition, throughout the holidays at the top of the hour, the cottage will perform a newly designed light show that cues a different exterior skin for each hour. Each show is three minutes long, including a concert conducted by the holiday elves.