Sports Authority debuts Champion athleisure wear

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.

“We are excited to introduce the new and exclusive Champion GEAR performance apparel collection. This collection raises the bar in terms of high-quality, innovative athletic apparel. We see this as a strong complement to our existing Champion active apparel assortment,” said Stephen Binkley, EVP and chief merchandising officer at Sports Authority. “We are dedicated to listening to our customers who have been asking for value oriented advanced technology and fabrications that meet their everyday needs: Champion GEAR is their solution. Sports Authority has a longstanding relationship with Champion and we are proud to partner with them to bring this new collection to life.”

This new Champion GEAR collection is an enhanced assortment of performance and lifestyle apparel for men and women and includes tanks, tees, pants, shorts and more in exclusive patterns and colors. In July, just in time for the back-to-school season, a broad assortment of youth athletic and performance apparel will be added to the collection.

“We are thrilled to launch Champion GEAR with Sports Authority, a long-time, trusted retail partner and close collaborator,” said Nadine Hall, President at Champion. “The line is built on our unparalleled heritage of innovation and is the perfect enhancement to the Champion collection already available in Sports Authority stores.”

Sports Authority and Champion encourage fans to join the conversation by sharing photos and feedback with #championgear across social media channels.

Headquartered in Englewood, Colo., Sports Authority is one of the largest full-line sporting goods retailers, with 462 locations across 41 states and Puerto Rico.