Happily Eva after for New York & Co.

Customers have responded so well to New York & Company’s collaboration with Eva Mendes that the retailer has extended its deal with the Cuban-American actress.

Launches in 2013, the Eva Mendes Collection features five seasonal assortments and 11 unique deliveries a year, which feature apparel and accessories.

“We are extremely pleased to extend our very successful collaboration with Eva Mendes,” said Gregory Scott, New York & Company’s CEO. “The Eva Mendes Collection speaks to everyday glamour and has enabled us to build a desk to dinner and occasion business thereby broadening our consumer reach. We continue to believe that this partnership provides us a unique opportunity to increase traffic and grow brand awareness as evidenced by the growth of the business over the first year and the early success of our six specialty Eva Mendes boutiques. In that regard we are pleased to also announce that we are continuing on the next phase of this growth strategy with the expansion of the Eva Mendes boutiques into a dedicated Shop in Shop concept in 20-30 stores this fall. Eva has proven to be a terrific partner and we continue to see opportunities to grow the collection, and with our new agreement, look forward to working with Eva for years to come.”

The Eva Mendes Collection is sold at New York & Company stores across the country and featured in six specialty Eva Mendes boutiques: Willowbrook, (NJ), Shops at La Cantera (TX), Broward (FL), Coronado Center (NM), Valencia Town Center (CA) and Plaza Bonita (CA). The Eva Mendes Collection exclusively at New York & Company consists of blouses, skirts, dresses and accessories all retailing for under $100 and are available in sizes 0-18 in-stores and online at www.nyandcompany.com.

“Fashion has the ability to not only change how you look, but also how you feel about yourself and interact with those around you,” says actress and style icon Eva Mendes. “I love New York & Company’s passion and unwavering commitment to create an affordably priced collection that allows women to feel confident in their fashion choices. I am thrilled with the success of the Eva Mendes Collection and the opportunity to continue and expand on our collaboration.”

New York & Company Inc. operates 504 stores in 43 states.