Wayfair plays a different marketing tune

Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.

“When I feel comfortable in the room I’m writing in, it definitely affects me,” said Monroe. “If a room feels more like an office or too much like a home it can affect the creativity. I love the idea of a creative space with a mix of the two.”

As a song writer, who wrote 12 out of 13 songs on her upcoming album The Blade, Monroe was in need of a stylish and inspiring space to fuel her creativity. Wayfair tapped Brad Ramsey to completely transform Monroe’s writer’s room into a cozy, stylish and imaginative space.

With Ramsey’s design expertise, Monroe’s style, and Wayfair’s variety of furniture and décor pieces, the team transformed the space into a comfortable retreat for Monroe.

“It was important to me to foster Ashley’s creativity by designing a space that was functional and polished, but also whimsical and fun,” said Ramsey. “Ashley is insanely creative and lively, which is reflected in the pillows and accessories, but the space is also practical, with a round table for co-writing sessions and comfortable chairs with low arms, which are perfect for guitar playing.”

Wayfair.com is the only place where fans can listen to Monroe’s new track, for an exclusive 24-hour period before the song is officially released elsewhere. Bombshell is the latest song to be revealed off Monroe’s highly anticipated album, The Blade, coming out July 24 on Warner Bros. Records.