Amazon focuses Labor Day sales event on back-to-school shoppers
Amazon is capitalizing on the unofficial end of summer to launch a promotion aimed at students returning to school (and their parents).
In an email to Chain Store Age, Amazon confirmed that it is offering a Labor Day sale on its e-commerce site from Wednesday, Aug. 28 through Tuesday, Sep. 3, 2024. September third marks the federal Labor Day holiday, typically seen as the "last day of summer" although the season technically doesn’t end until the first day of autumn on Sunday, Sep. 22.
"Customers can shop Amazon’s Labor Day sale for exciting deals on everything needed to kick off the school year," an Amazon spokesperson said in the email. "We’ve rounded up some of our favorite items on sale for Labor Day from Amazon’s back to school and off to college shopping guides, the one-stop destinations for everything parents, teachers, and students need this school year."
The sale offers discounts of up to 40% on products in categories including apparel, school supplies, dorm items and personal technology. A full list of deals is available here, and additional discounts are being offered via the back to school and off to college shopping guides during the sale and throughout the back-to-school season.
While the promotion is open to all shoppers, customers ages 18-24 and college students can try Prime for Young Adults, the 50% discounted Amazon Prime membership for consumers in these demographics.
Amazon scores with seasonal promotions
Limited-time sales events, usually timed to a specific time of year or occasion, are becoming a staple of Amazon’s promotional strategy. The daddy of all e-commerce sales blowouts, Prime Day, has turned into a juggernaut which in July 2024 generated a record-breaking $14.2 billion online, representing 11% growth year-over-year from $12.7 billion, according to Adobe data.
[READ MORE: Amazon Prime Day crushes records with $14.2 billion in sales}
And Amazon recently announced that for the third consecutive year, it is officially kicking off its holiday promotional season with a sales event called Prime Big Deal Days this October.
May 2024 alone saw Amazon host five special sales events, including a weeklong Memorial Day sale, as well as the inaugural Amazon Book Sale. And the Summer Beauty Haul, which ran concurrently with the Amazon Book sale, followed Amazon Gaming Week and Amazon Pet Day.
Those events were also open to all shoppers, as were Amazon’s fall Holiday Beauty Haul and Black Friday – Cyber Monday promotion, although both offered extra perks to Prime members.
In addition, in March 2024 Amazon held its first-ever Big Spring Sale, which was open to all customers and focused on warm-weather and seasonal items such as spring fashion, outdoor furniture, lawn and garden essentials, and cleaning and organizing products., as well as select Amazon products.
