Amazon Prime Big Deal Days returns in October
Once again, Amazon is hosting a fall version of its Prime Day sales extravaganza.
For the third consecutive year, Amazon is officially kicking off its holiday promotional season with a sales event called Prime Big Deal Days. Amazon debuted its fall version of the annual Prime Day 48-hour sales extravaganza in October 2022.
The event will only be open to members of the paid Amazon Prime membership program and feature what the e-tailer is calling “early holiday deals” across popular categories, including what Amazon says will be deep discounts on products from top brands.
The promotion will take place in the U.S. and 18 other countries: Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, U.K. and Turkey.
The October 2023 edition of Prime Big Deal Days outperformed all Amazon sales promotions to that date except Prime Day 2023, according to Numerator analysis, with an average order size was $53.47. And according to Amazon, Amazon Prime members saved more than $1 billion across millions of deals.
"Amazon Prime makes your life more convenient, simple, and fun, while saving you money every single day," Amazon said in a corporate blog post.
Amazon scores with seasonal promotions
Limited-time sales events, usually timed to a specific time of year or occasion, are becoming a staple of Amazon’s promotional strategy. The daddy of all e-commerce sales blowouts, Prime Day, has turned into a juggernaut which in July 2024 generated a record-breaking $14.2 billion online, representing 11% growth year-over-year from $12.7 billion, according to Adobe data.
[READ MORE: Amazon Prime Day crushes records with $14.2 billion in sales}
May 2024 alone saw Amazon host five special sales events, including a weeklong Memorial Day sale, as well as the inaugural Amazon Book Sale. And the Summer Beauty Haul, which ran concurrently with the Amazon Book sale, followed Amazon Gaming Week and Amazon Pet Day.
Those events were also open to all shoppers, as were Amazon’s fall Holiday Beauty Haul and Black Friday – Cyber Monday promotion, although both offered extra perks to Prime members.
In addition, in March 2024 Amazon held its first-ever Big Spring Sale, which was open to all customers and focused on warm-weather and seasonal items such as spring fashion, outdoor furniture, lawn and garden essentials, and cleaning and organizing products., as well as select Amazon products.
Chain Store Age will continue covering Prime Big Deal Days as more information becomes available.
