Omnichannel

Halloween has arrived at Macy’s flagship.   Home décor direct-marketer Grandin Road has opened its first-ever brick-and-mortar space, a pop-up at Macy's Herald Square flagship in Manhattan.    The space is designed to inspire, spook and entertain shoppers throughout the months of September and October.   

Vera Bradley in entering the New York City market, opening a digitally-savvy flagship in Manhattan’s SoHo neighborhood.      Scheduled to open in September, the two-level, 2,700-sq.-ft. store will carry the complete Vera Bradley collection, ranging from handbags and travel items to eyewear and jewelry, and debut the brand's newly redesigned logo and store concept.    

Amazon continues its expansion into the restaurant delivery arena.   Further expanding benefits to its Prime Now members, Amazon launched free one-hour deliveries from popular chain restaurants in the Houston region.   Houston-based members using the Prime Now mobile app, or those visiting the Prime Now website, can view participating restaurants, browse menus, place orders, and track the status of their delivery in real-time.  

With an eye on personalization and engagement, Nordstrom revamped its Nordstrom Rewards program -- a move that has earned the chain 1.7 million new members since its launch in May.   "We heard from our customers that they wanted a more personalized and flexible loyalty program," said Chris Holloway, VP of loyalty, Nordstrom.  

J. Crew Group’s efforts to pump up sales at its core brand didn’t quite take off in the second quarter.   Total revenues at J.Crew Group decreased 4% to $569.8 million in the second quarter.   Total same-store sales fell 8%, its eight consecutive quarterly decrease, with a 9% decline at the company’s namesake brand and a 3% increase at Madewell.   J. Crew reported a net loss of $8.6 million, compared with $13.6 million a year ago.  

In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands.     Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.   

In effort to protect its organization from potential data breaches and prepare for the delivery of new omnichannel services, David’s Bridal is modernizing its failover network.