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Iconic accessories brand to open first New York City store


Vera Bradley in entering the New York City market, opening a digitally-savvy flagship in Manhattan’s SoHo neighborhood.

Scheduled to open in September, the two-level, 2,700-sq.-ft. store will carry the complete Vera Bradley collection, ranging from handbags and travel items to eyewear and jewelry, and debut the brand's newly redesigned logo and store concept.

The store design stands true to the brand's aesthetic, featuring signature design elements married with new architectural detail and digital innovation. Digitally triggered technologies are used throughout the store. Three digital wall displays virtually bring to life the brands iconic patterns, an interactive touchscreen allows store visitors to participate via social media in the brands "It's Good To Be A Girl" campaign launching September as well as shop in-store on

The space also features exclusive sketches from fashion illustrator Dallas Shaw and a wall of sweets from Sugarfina.

The new store replaces a Kate Spade pop-up shop that vacated the building at the end of May.

“We are thrilled to open our first Vera Bradley store in New York City," said Robert Wallstrom, CEO, Vera Bradley, Fort Wayne, Ind. "We look forward to showcasing our iconic collections and signature in-store experience to both the local community and tourists.”
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