PetSmart prepares for more ‘connected' customer experience

PetSmart is no stranger to “using every connection to bring pet parents closer to their pets.” Reinforcing its mission statement, PetSmart will add a next-generation platform that will unify the omnichannel shopping experience, and make it easier for the brand to engage with consumers throughout their path-to-purchase.



Armed with a cloud-based platform from Demandware, PetSmart can now streamline retail operations from customer attraction through conversion. Maximizing the agility, scalability reliability and security of the cloud, the infrastructure provides a full range of capabilities that leverage a shared view of key retail data, such as customers, orders, products and prices. It also features a unified promotion and personalization engine. This functionality will enable PetSmart to keep up with continually evolving consumer expectations, and deliver seamless shopping and brand experiences, regardless of the touch-points shoppers use.



"The term 'every connection' in our mission really matters to us, and with enabling technology, we can now allow pet parents to shop and engage with us how, when and where they desire," said Mike Goodwin, senior VP and chief information officer, PetSmart. “This technology aligns with PetSmart's long-term strategy to expand our ecommerce capabilities, and omnichannel shopping and engagement experiences for pet parents everywhere.”