Foot Locker tries on new store model

Foot Locker Inc. has transformed its Manhattan flagship with an extensive makeover and redesign.



With nearly 10,000 sq. ft. of retail store, the store is organized largely by brand, rather than by product category, in a bid to enhance the customer shopping experience. It has a high-energy feel and jazzy look, with large digital signs and other tech flourishes.



Top athletic brands are given their own designated space in the store. In addition, there are four in-store shops, each with its own unique look and feel. These include House of Hoops (Foot Locker’s basketball shop), The Foundation (Adidas), and Puma Lab. Foot Locker’s new women’s apparel and footwear brand, Six:02, makes its New York City debut in the flagship, with a 3,000-sq.-ft. shop complete with white brick walls, custom wood floors, contemporary fixtures — and digital content boards.



“At Foot Locker, we are always looking for creative ways to bring the best retail experience to our customers and to establish ourselves as the go-to destination for the world's leading athletic brands," said Andy Gray, VP and general manager of Foot Locker. "The 34th Street store is the first location to feature our new layout, highlighting the top brands that shoppers know and love. Among other enhancements, the new flagship store will also be a destination for customers to access the newest product offerings from top brands."