Sales keep sliding at J.Crew

J. Crew Group’s efforts to pump up sales at its core brand didn’t quite take off in the second quarter.



Total revenues at J.Crew Group decreased 4% to $569.8 million in the second quarter.



Total same-store sales fell 8%, its eight consecutive quarterly decrease, with a 9% decline at the company’s namesake brand and a 3% increase at Madewell.



J. Crew reported a net loss of $8.6 million, compared with $13.6 million a year ago.



"I am pleased with the steps we are taking to improve our core business in a challenging traffic environment,” stated Millard Drexler, chairman and CEO. “Looking ahead, we are focused on driving sales productivity with exciting new merchandising and marketing initiatives that are expected to enhance customer loyalty and extend our brand reach. We have several key operational initiatives underway that we believe position us to optimize our global sourcing and supply chain and we will continue to review all aspects of our business to drive further efficiencies.”