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Lessons // Learned
Here are some insights from IBM* regarding last year’s holiday season that retailers would do well to keep in mind as they finalize plans for holiday 2016:
1/ Make mobile a key part of your integrated customer engagement strategy. Mobile traffic and sales continue to rise year after year. Create a mobile-friendly customer journey and content for the mobile experience, using tools to enrich the channel.
2/ Optimize your website for all screens. -
Shop Talk
TRENDING STORES: Hello Kitty‘s pop-up café, at Irvine Spectrum Center in Irvine, Calif., has been drawing crowds since it opened in July. It’s housed in a shipping container that’s been painted pink and refurbished with a counter and dining patio area, complete with bistro tables and pink-and-white striped awnings. Character graphics adorn the exterior and interior container panels. The café will remain open for a year.
