Consumer Analytics

Seattle – Amazon.com is reportedly using a proprietary machine learning solution to analyze online customer reviews and present newer and more relevant reviews first. According to CNet, the system takes into account factors such as newness, whether the review was written by a verified Amazon purchaser and how many customers found the review helpful.

Washington, D.C. – Back-to-school spending for both K-12 and college students is on the upswing this year. According to a study of more than 6,400 adults with children in K-12 and college conducted by the National Retail Federation (NRF) and Prosper Insights, 29% of K-12 households plan to spend more in the current year than the previous year, as do almost 30% of college households.

A study of 10,000 U.S. consumers revealed H-E-B, Publix and Trader Joe's are tops when it comes to making customers feel delighted.

Minneapolis – Furniture retailer Room & Board has aligned its online and in-store customer experience with Salesforce Marketing Cloud’s predictive digital marketing capabilities. Room & Board has improved the customer experience and delivered more relevant information, which in turn has increased the average order value by 16% and delivered a 2,900% ROI payback during a two-month period.

This has resulted in a significant increase in online sales and improved loyalty.

New York – Disney and Ralph Lauren, vertical brands with a strong retail presence, are the highest-ranked retailers in a new Brand Keys survey of what brands U.S. consumers consider the most patriotic. To determine the rankings, Brand Keys drilled down into consumer response to 230 brands to see which were most associated with the value of patriotism.

Following is a list of the retailers who made the list of top 50 most patriotic brands, with their emotional engagement strength for patriotism:

No. 3: Disney (96%)

Edison, N.J. - Consumers are turning to user-generated social media images and videos to help them make purchasing decisions. According to a new study of more than 500 online shoppers from Dotcom Distribution, more than half of respondents (54%) have used social media to find photos or videos of a product they were thinking of buying within the past year.

Armonk, N.Y. – When consumers look for Father’s Day gifts, they increasingly are doing so on the go. According to new IBM Digital Analytics Benchmark data, mobile accounted for more than 48% of all online Father’s Day traffic in 2015.

This figure was just shy of desktop, which claimed 51.7%, a far slimmer gap than 2014. For sales however, desktop remains supreme, accounting for 74.3% of sales (compared to 25.7% for mobile) and driving average order values of $115.12, compared to mobile devices at $93.14.

Ann Arbor, Mich. - Customer satisfaction with goods and services purchased and consumed in the U.S. suffered a fifth consecutive quarterly decline, sending the American Customer Satisfaction Index (ACSI) to its lowest point since 2006. According to the ACSI, the national level of customer satisfaction is down 0.7% to 74.7 on a 100-point scale in the first quarter of 2015 and is off 2.7% since peaking in the fourth quarter 2013.