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Haggar bolsters digital with new hire


Dallas-based apparel company Haggar Clothing has appointed Eve Richey as chief digital officer, reporting to CEO Michael Stitt.

Richey will be responsible for creating a seamless approach to the consumer experience across a variety of shopping channels, including the design, development and implementation of digital-commerce solutions that ensure customer and retailer demands and expectations are exceeded.

Richey has more than 14 years of experience developing and executing digital omnichannel strategies and implementing e-commerce solutions for brands such as Toms Shoes and Dell. Richey most recently served as VP of global digital marketing for Toms Shoes where she was responsible for leading the brand’s digital marketing team in creating strategies and executing demand generation programs globally through various marketing vehicles, including mobile and social strategy.

"What energizes me most about Haggar is the tremendous opportunity to infuse digital into a brand with such an amazing history and heritage," said Richey. "At Haggar, innovation is in their DNA and I look forward to working with a talented team, and our retail partners, to serve and delight the Haggar consumer through digital methods."

"I am thrilled to welcome Eve to our executive management team," said Stitt. "As an industry veteran with a record of success, she will be instrumental in developing and implementing Haggar's omnichannel and digital strategies, while driving customer awareness, engagement, experience, and monetization. Eve has incredible passion and drive, and thus will be a great fit with the dynamic team we are assembling at Haggar."

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