Tyco integrates RetailNext in-store analytics

Neuhausen, Switzerland - Tyco Retail Solutions has integrated its traffic intelligence solution with RetailNext, a provider of Big Data solutions enabling retailers to monitor, analyze, and act upon shopper behavior within the store environment. This combination, which leverages Tyco's multi-sensor portfolio of traffic devices and RetailNext's in-store analytics platform, enables retailers to capture and interpret key metrics to optimize their store operations and drive sales.



Tyco's appliance-based system, which can potentially leverage retailers' existing video infrastructure, collects and correlates real-time data to help brick-and-mortar retailers identify actionable opportunities to refine their advertising, merchandising, and promotional initiatives to improve overall profitability by focusing on metrics beyond the front door.



Tyco now extends traffic analysis with four new packaged traffic applications focused on advanced in-store traffic intelligence: interior counting to analyze conversion rates, optimize traffic-to-associate ratios and measure in-store marketing effectiveness; path-to-purchase kinetic mapping to improve store layouts and increase profit-per-square-foot; gender demographic breakdown of traffic to customize store displays and product mixes; and dwell analysis to optimize promotional display placement, planogram effectiveness and product assortment.