Consumer Analytics

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

New York — Chico’s FAS Inc. has partnered with Borderfree to expand its e-commerce capabilities globally. Through this partnership, Chico’s FAS will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

North Palm Beach, Fla. – Despite prevailing expert opinion that mobile payments are popular with modern consumers, this may not actually be the case. A new survey of U.S. consumers conducted by Princeton Research Associates for Creditcards.com shows that only 4% of Americans say they would always use their mobile phone to make a purchase and only 9% said “most of the time.”

Morrisville, N.C. - Overall, August 2014 was a mixed bag for various online retailers with Amazon, Google Shopping/CSE, Search and other third-party marketplaces continuing to grow and EBay feeling the impact of its new EBay Defect Rate (EDR), which has made it tougher to obtain top-ranked seller ratings and significantly reduced inventory for sellers of used/refurbished items. According to monthly analysis from e-commerce solutions provider ChannelAdvisor, major online retailers reported the following same-store sales results in August.

By John Gessau, ACI Worldwide

With the news of the iPhone 6 and Apple Watch debuting with mobile wallet capabilities in the marketplace, Apple’s announcement has given the (mobile) payments industry a boost, no doubt about it. But in what direction, and what are the implications for retailers?

By Jon May, Nuspire Networks

The year 2013 was a wake-up call for retailers with regards to national data breaches, with frequency jumping 62% from 2012 to 2013. Eight chart-topping breaches exposed information totaling just over 10 million people last year, as opposed to one single breach of that size the year before.

Statistics show the fall-out from a breach extend far beyond financial repercussions, (plan for $11k per affected customer per breach). Here are the scary statistics:

New York – Almost all retailers consider Big Data to be important, according to a new survey from Accenture Analytics. When asked how important is Big Data to their organization, 94% of retail executives answered “important,” 58% responded “extremely important,” and 36% responded “important.”

San Jose, Calif. – Retail performance has continued to improve throughout 2014. According to the RetailNext Composite Index analyzing more than 15 million shopping trips across specialty and larger format retail stores within the U.S., the Consumer Confidence Index (CCI) rising for the fourth month is a positive sign for retailers going into fall season, and is reflected in uptick in conversion and sales per store of .4% and 4.2%, respectively.

Lewisville, Texas – Consumers are increasingly interested in the BOPIS (buy online, pickup in store) option for making purchases. According to a new survey of 1,992 U.S. adults by custom incentive company Parago, 63% of shoppers BOPIS (buy online, pickup in store) at least a few times a year, but 82% percent would consider doing so to receive a $10 rebate on a $50 item.

Atlanta – A Home Depot customer has reportedly filed a lawsuit against The Home Depot Inc. alleging the retailer did not properly protect consumer data from the recent cyber attack that occurred. According to Reuters, Illinois resident Kelsey O’Brien filed the suit Sept. 9 in Chicago federal court.