Consumer Analytics

The trajectory of gift card sales is a true testament to their importance at given points in the calendar. Smart retailers have ramped up their gift card offerings both in the store and online; and from the recipients’ point of view, we know from our consumer research that gift cards rank as the No. 1 preferred holiday gift, and have done so for the last eight years — above and beyond any other gift — because they offer customers unlimited selection, pure convenience and personal choice.

Enter promotions

Whether buying online or in the store, consumers today want more control over their shopping experience. If they could have greater control, the number one aspect that consumers would change is the frustration of waiting in a long checkout line in store. In fact, industry research has shown that 52% of consumers say they would actually take their business elsewhere if their checkout wait times exceed five to 10 minutes.

Walnut Creek, Calif. – Retailers are increasingly placing a high value on competitive price intelligence.

A new survey of 123 retailers from RSR Research co-sponsored by 360pi, “Pricing 2015,” indicates 59% of respondents reported competitive price intelligence as very valuable.

The survey also shows that competitive price intelligence was cited as the top intent for change at 34% of “retail winners” and 50% of “retail laggards.” Additional takeaways include:

New York -- Women have a real investment hiding in their closets, according to a survey by Alliance Data’s Card Services business, which manages store-brand credit card programs for retailers.

One-fourth of survey respondents indicated the total value of the items in their closet to be from $1,000 to $2,499, and 17% valued the contents between $5,000 and $9,999.  

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

Membership buying club DirectBuy Inc. takes an unusual approach to retailing. It offers paid members the chance to directly purchase goods from manufacturers and wholesalers, without paying retail markup

So perhaps it is to be expected that 50-plus-store DirectBuy, which also offers online and in-home shopping options to its 250,000-plus members, approaches business intelligence (BI) a little differently, as well.

Somerville, Mass. – Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year. According to a new survey from real-time personalization provider Evergage, nearly one in two marketers surveyed (49%) intends to increase their budgets for personalization in the year ahead, with 80% planning to increase them significantly (by more than 10%).

Texting and checking social media sites aren’t on any retailer’s job description for store level hourly positions, but those and other Internet-enabled activities are sapping the productivity of workers, according to a CareerBuilder study.

The study of 2,175 hiring and human resources managers didn’t look just at the retail industry, but who hasn’t been in a store and seen a smartphone obsessed employed distracted by their device to the detriment of customer service.